Start Smart Series: Creating a Customer Profile

Knowing who your ideal customer is changes everything – what you offer, how and why you offer it, pricing, potential partnerships and many more. While you may feel like defining your ideal customer can exclude other audiences who might buy from you, focusing on the right people brings clarity to your marketing efforts which ultimately leads to a more profitable business. This session is about getting to know the right people who will benefit from and pay for your products and services. Work on answering some essential questions to help you drill down on this issue and ultimately be able to define your ideal customer.

The Start Smart Series of webinars have been designed to help you quickly ramp up your business. These byte size webinars of an hour each meet every other week for three months (August 5 through October 21). In class seminars will help you build on your knowledge as needed. You also have the option to request a confidential, one-on-one business counseling session to supplement your business education. Just visit www.nashcc.edu/sbc and choose the link on the right side of the page to place your online request for counseling.

Fee: No Cost