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Marketing to Different Generations

Aug
22
2016
Mon 1:00 PM to 4:00 PM
Topic: Marketing and Sales

Different age groups have their own characteristics. Knowing what they are helps attendees understand and communicate more effectively, build stronger relationships, provide better customer service, and increase productivity and morale. The presenter presents the unique talents, struggles, motivators and defining events of each generation with tips on working and marketing most effectively with each group. Attendees will learn: how to build relationships and work effectively across generations, historical events that have defined each segment, recognize specific behaviors that motivate & reward each group, basic generational characteristics affecting decision-making and identify generation-specific humor, struggles and values.


Fee: No Cost

Phone: 252-451-8344

Location

Nash Community College Small Business Center
Continuing Education Building, 2nd Floor
522 N. Old Carriage Rd. Rocky Mount, NC 27804
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