Marketing to Different Generations
Aug
22
2016
Mon 9:00 AM to 12:00 PM
Topic: Marketing and Sales
Different age groups have their own characteristics. Knowing what they are helps attendees understand and communicate more effectively, build stronger relationships, provide better customer service, and increase productivity and morale. The presenter presents the unique talents, struggles, motivators and defining events of each generation with tips on working and marketing most effectively with each group. Attendees will learn: how to build relationships and work effectively across generations, historical events that have defined each segment, recognize specific behaviors that motivate & reward each group, basic generational characteristics affecting decision-making and identify generation-specific humor, struggles and values.
Fee: No Cost
Phone: 252-451-8344
Email: nashsbc@nashcc.edu
Location
Nash Community College Small Business Center
Continuing Education Building, 2nd Floor
522 N. Old Carriage Rd.
Rocky Mount, NC 27804