E-mail Marketing Series - The Power of the In Box
What is the first impression you give when a potential customer sees you in their email inbox? And when they see you there, what do they do? This one-hour seminar takes you step-by-step through the keys to effective email marketing. We'll learn what it really is (and isn't) and what it can do for your business. You'll walk away with five easy steps to harness the power of the inbox. This includes learning how to grow a healthy list, create great content, customize a mobile-friendly template that matches your brand, get people to open your email, and track your results. From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.
Speaker(s): Michelle Pollina
This seminar will be held at the Technology and Workforce Development Center of Mitchell Community College in room 203.
Fee: No Cost
Director, Small Business Center
701 W. Front Street
Statesville, NC 28677