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Marketing: How to Price Your Product or Service

Tue 6:00 PM to 9:00 PM

Setting the correct price point to make a profit and compete in your market is often difficult for novice and seasoned business owners. This seminar will examine pricing methods and help the owner learn how to develop sales forecasts and measure market potential. Participants will learn how to: identify strategies used to price products and services; evaluate different pricing methods for sample businesses; identify connections between pricing and sales forecasting; identify financial concepts (overhead costs, cost of goods sold, profit contributed per sale, and break even point); identify factors involved in developing good financial assumptions; and how to calculate the break-even point for a sample business.

Speaker(s): Dean Kanipe

Fee: No Cost

Phone: (828) 652-0634


McDowell Technical Community College Small Business Center
Universal Advanced Manufacturing Center
Room 111
634 College Drive Marion, NC 28752
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