Driving More Business with Facebook Ads & Google Analytics

Now that Facebook is showing less and less of business pages it is time to learn the real power of Facebook ads that can be used with and without Facebook business pages. Facebook now lets you dial in your ads so you can: • Display an ad in front of people who are interested in your field, topic or product • Control where people see your ads: on their mobile phone, their main feed, or the right site of their personal page • Reconnect to people that came to your website first and stay top of mind with ads • Upload your email list of customers and directly advertise to them on Facebook • Find customers similar to those of your competition and display ads to them as well Seminar will include how to create low-cost tests to find out which ad is more important and how to analyze the Facebook insights. We will also go over how to use Google analytics to see who and where people are coming from to target your ads. The seminar will cover information on creating and optimizing advertising on Facebook. A business’s proper use of advertising on Facebook will allow for increased traffic to a business website, increased sales, and increased awareness of the brand. You will boost results by utilizing the data from Facebook Insights to target your Facebook advertising.

Speaker(s): Martin Brossman

Fee: No Cost