What's Google Got To Do With It?

Event starts at 6 pm with a time to mingle with other small business owners and SCORE mentors. The workshop starts at 6:30 pm. Whether you are a business start-up or have an on-going business, you need to learn how to promote your online presence using Google's free business listing. You can also advantage of Google Alerts to learn more about your competition and/or category topics. In this free workshop, we’ll discuss best practices for:  Maximizing your free Google My Business listing  Identifying keywords that prospects might use when looking for a business like yours.  Conducting (monthly/quarterly) searches for these keywords  Identifying and rank where your business and your competitors come up in Google searches for these keywords  Setting up automatic Google Alerts, so you know when your competitors are mentioned in the news or blogs  Monitoring for changes over time. Our course leaders are experts in digital marketing and competitive intelligence. This is a must-attend event.

Speaker(s): Terri Morrin and Dan Gerst

Fee: No Cost