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Professional Craft Artist Summit

Mon 9:00 AM to 3:00 PM
Topic: Business Basics

Professional Craft Artist Summit

April 26, 2021

Experience a one day conference specifically designed to address needs and challenges faced by current and prospective craft artist business owners. Arts based businesses are unique ventures and require special business planning methods. This not to miss one day event will provide you with the tools needed to move your business forward. Take this opportunity to network with fellow and prospective craft artists, learning skills and the power of collaboration along the way.

Click Here to Register Online

Day at a Glance:

Session 1A: 9:30-10:45 AM- How to Start Selling Your Work on Shopify

Shopify is an e-commerce platform that allows anyone to set up an online store and sell products. It is now the leading e-commerce platform designed for all sized businesses. If you sell online, on social media, in a store, or out of the trunk of your car, Shopify has you covered in each situation. So whether you're opening a new online store or are interested in using Shopify as your e-commerce platform, you can find out more information about your options in this session.

Session 1B: 9:30-10:45 AM- Boost Your Social Media By Engaging Followers & Friends

Engagement is one of the metrics social media uses to determine whether your content shows up in your followers' feeds. When your followers consistently comment and like your posts, social media sees it as a sign that they want to see more of your content. Building an audience that engages will lead to more followers and more sales.

Session 2A: 11:00 AM-12:15 PM- How to Get Money for Your Artist Business

Looking for funds to start, grow, or maintain your business? Funding can come from a variety of sources, and the Western Women’s Business Center is here to help you understand the best options for you. In this seminar we’ll review loans, grants, crowdfunding and creative sales ideas to get the money you need to thrive.

Session 2B: 11:00 AM-12:15 PM- Marketing with Pinterest for Creatives

Pinterest is a visual search engine, and unlike other social media channels, the content you post is evergreen. Pinterest is a great tool to market your work and products, which can lead to more brand awareness and sales.

Lunch Break: 12:15-12:45 PM

Session 3A: 12:45-2:00 PM- 5 Things Every Creative Entrepreneur Should Know and Do Before Starting A Business

Making the decision to become an entrepreneur and starting a small business is not for everyone. It takes hard work, grit, and determination and can sometimes leave you confused and overwhelmed. At times it can feel like you are taking steps backward, but success as a creative entrepreneur isn’t linear. This session will discuss 5 important steps to discovering if entrepreneurship is right for you.

Session 3B: 12:45-2:00 PM- How to Price Your Work

There are many factors that go into making your business profitable, but one of the key components is having a clear understanding of what your product actually costs you to make and then pricing it effectively. This session will look into this complicated issue for every creative entrepreneur and help you analyze the numbers and get you on the path to making money!

Session 4A: 2:15-3:30 PM- Top Instagram Strategies For Your Business

In this seminar, you will learn TOP strategies that businesses and entrepreneurs are using TODAY that will help you grow your Instagram followers and take your audience engagement to the next level! Learn the BEST types of photos, videos, and content to post, as well as additional tips and strategies to make you look like a Pro! Don't miss this information-packed class that is sure to take your Instagram Marketing to the NEXT level!

Session 4B: 2:15-3:30 PM- *Spanish session- Building and Keeping Good Credit to Help Find Funding For Your Business

Keeping and maintaining a strong personal credit score is vital for every small business owner in these challenging economic times. Lenders, landlords and even suppliers can rely on your credit score to make decisions about whether or not to work with you. That is why a good credit score has become a cherished asset to maintain and protect. This course focuses on the many factors that make up credit scoring and how to work towards increasing your credit rating. If you have issues with your current or past credit relationships, or have no credit at all, learn how to start building good credit today.

Fee: No Cost


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