Building Your Brand - Marketing Blueprint, Part 2

Marketing Power Hour Series: Marketing Mastery - Establishing A Clear Personal & Professional Business Brand What do people say about your business? What do people feel when they see your social media content? Is your brand making a strong impression on your target audience? If you don’t have a clear answer to these questions, then it’s time to create a clear and authentic personal and professional brand for your business! Explore the intricacies of building a powerful online presence and crafting a compelling brand that resonates with your audience. In this second workshop, we'll focus on understanding what's important to you as a business owner and how it shapes your business. We'll also talk about the promises you make to your customers, which are like the special things your business offers them. Then, we'll use what we learn to make a simple plan for your business that includes what you want to achieve and how you'll do it. This plan will help keep your business on track and make sure everything you do matches up with what you believe and what you promise your customers. Overall, the goal is to help you make smart choices that make sense for your business and your customers, so you can keep growing and succeeding. Please Note - THIS IS A HANDS-ON WORKSHOP! Take advantage of dedicated time during the workshop to actively execute each task. Utilize this branding workbook to create a professional brand for your business that will serve as the foundation for your marketing and communications strategies, and help you effectively promote your brand to your target audience. This is your opportunity to turn theory into action and make a lasting impact on your business marketing strategy! This hybrid workshop offers in-person classes at the GTCC SBC office in the Nussbaum Center for Entrepreneurship, with live streaming available via Zoom. Additionally, the workshop will be recorded for on-demand viewing. In-Person Address: The Nussbaum Center For Entrepreneurship: 1451 S Elm-Eugene St, Greensboro, NC 27406 Zoom Link: Register to access virtual login details. This workshop is facilitated by Samantha McKinney of Create A Heart Marketing, LLC.

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Fee: No Cost