Technology Thursday: Connecting With Content - How Savvy Marketers Use Content Marketing
The Greensboro Chamber of Commerce’s Tech Thursdays Series presents, Connecting with Content: How Savvy Marketers Use Content Marketing to Attract and Retain Customers. There’s no denying it. Technology has dramatically changed consumer behavior and therefore marketing. It’s no longer cost-effective or realistic to market to the masses. Instead, marketers are learning to use inbound marketing to appeal to very defined target audiences. Content is one of the fastest growing segments of inbound marketing. By creating and distributing relevant and valuable content your business can make powerful connections with your target audience. You'll learn how to: • Create killer content • Overcome common content marketing roadblocks • Monitor, track and measure your content marketing program • Develop a multi-channel content strategy and editorial calendar
Speaker(s): BEM
Co-Sponsor(s): BEM, Microsoft, Secure Designs, Pip Printing & Marketing Services Triad, Greensboro Chamber of Commerce and GTCC SBC.
Fee: No Cost