The Digital Marketing Roadmap - Building Your Complete Online Marketing Plan Session 2

This is session 2 of the four part series. This seminar provides a framework & tactics for building your digital marketing plan, with a focus on the Five Steps to Winning on the Web: • Getting found online • Getting ranked on search engines • Getting engagement through social media • Getting leads and converting online interactions into sales • Getting smarter through online metrics Due to the scope of this session it is more “high level”, but at the end, attendees will have a good understanding of the levers they can pull to drive online business. This is a great first seminar in the series. Attendees are encouraged to attend one of the other seminars for a deep dive into specific topics.

Speaker(s): Claudia Carter and Bonnie Minor

Co-Sponsor(s): WordJack Media Winston Salem Chamber of Commerce

Fee: No Cost