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SOMO - The Opportunities & Pitfalls of Marketing in a Social & Mobile World

Wed 1:30 PM to 3:00 PM

Synopsis - This seminar looks at the changing dynamic of online consumerism and how businesses must adapt their marketing programs to survive. Topics include: • The Mobile Consumer • What does “mobile” really mean? • Mobile Search - How mobile devices are changing how people search (and what they find when they do) • Mobile Messaging - How to reach and engage mobile customers • The Social Consumer • How is the social economy changing purchasing decisions? • How to create and capitalize on social buzz (even if you aren’t a social product) • Building a community of engaged users & advocates • Reviews - how to get good ones and how to respond when they aren’t so good Attendees will leave with a deeper understanding of the changes and some specific strategies they can implement to improve their social and mobile marketing activity. Directions -

Speaker(s): Bonnie Minor

Co-Sponsor(s): WordJack

Fee: No Cost

Phone: 336-757-3810


Forsyth Tech Small Business Center
525@Vine - Innovation Quarter
525 Vine Street Winston Salem, NC 27101
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