The Business of Craft Beverage: Moving Product (Sales and Quality Control)
After opening a business and developing a brand with products, the next step is getting it into the hands of consumers. Depending on the size of your business, your product will move into the marketplace in different ways and at times, quality is a concern. We will discuss the benefits of direct to consumer sales as well as the diversification of sales through wholesale and how to hold retailers accountable for the quality of your product.
Co-Sponsor(s): The A-B Tech Craft Beverage Institute of the Southeast, Burial Brewing
Fee: No Cost