Branding - Designing Your Company's Style

Description:In this seminar, we will discuss the design and management of your company’s branding and logo design. Students will work on defining their brand from the value proposition to working out the tagline and graphic design elements. Class time will have a branding questionnaire to make participants take a closer look at their business and how they want to market themselves. We will define colors, fonts and iconography as well as write out mission statements to clearly define your brand.

Speaker(s): Heather Neff

Fee: No Cost