SCORE: Branding Your Business

Every business needs a good brand. It describes the value you bring to your customers and the experience you strive to give them. A good brand will distinguish your company from its competitors, attract customers, and improve sales. This introductory seminar will provide start up and existing business owners with an overview on the elements of a good brand; detail how to create and promote a brand; show how to increase the impact of a brand; and explain when it is appropriate to consider changing or updating your brand.

Speaker(s): Gary Heisey

SCORE Registration link

Fee: No Cost