Smarketing: Increase Profits through Smart Sales & Marketing Integration
May
24
2017
Wed 6:00 PM to 8:00 PM
Consumer behavior has evolved within the past five years. Seventy-four percent of business-to-business buyers are conducting more than half of their research online before ever talking to a salesperson. Over 60% of the sales cycle is over before a rep gets involved, leaving marketing to be your company's voice for over half of the sales cycle. These developments have necessitated an evolution in sales and marketing - smarketing. Smarketing is the combination of our sales and marketing efforts towards increasing revenue. This course will cover the new business-to-business buyer landscape, and how to implement a smarketing initiative in our own company.
Speaker(s): Stephanie Rodrigue
Preregistration required.
Fee: No Cost
Phone: 828.398.7950
Email: Duanecadams@abtech.edu
Location
Asheville-Buncombe Technical Community College Small Business Center
Small Business Center at Enka
1465 Sand Hill Road, Candler, NC 28715