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Smarketing: Increase Profits through Smart Sales & Marketing Integration

May
24
2017
Wed 6:00 PM to 8:00 PM

Consumer behavior has evolved within the past five years. Seventy-four percent of business-to-business buyers are conducting more than half of their research online before ever talking to a salesperson. Over 60% of the sales cycle is over before a rep gets involved, leaving marketing to be your company's voice for over half of the sales cycle. These developments have necessitated an evolution in sales and marketing - smarketing. Smarketing is the combination of our sales and marketing efforts towards increasing revenue. This course will cover the new business-to-business buyer landscape, and how to implement a smarketing initiative in our own company.

Speaker(s): Stephanie Rodrigue

Preregistration required.


Fee: No Cost

Phone: 828.398.7950

Location

Asheville-Buncombe Technical Community College Small Business Center
Small Business Center at Enka
1465 Sand Hill Road, Candler, NC 28715
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