BYOB2: How to Find Your Customers
This is the 3rd class in the "Build Your Own Business. Be Your Own Boss." Business Blueprint Program. ("BYOB2").
Trying to start or run a business without having solid intel about your prospective customer would be like trying to swim across the Atlantic hog-tied. (You'll either drown or be eaten by sharks.) You need to know more about your customers than your competitors... who they are, where they are, how many of them are out there, how you can reach them, how you might motivate them to try your product or services, and other data and insights.
Market research isn’t just for startups; it’s an important ongoing process for every business... big or small. The market has changed dramatically since the pandemic... and so have your customers. Do you know who they are now?
Who Should Attend:
- Entrepreneurs planning to start a business
- New and established business owners
What you will learn:
- Up-to-date market analysis
- Variety of market research tools and sources
- Obtain data to test the feasibility of a new business
- Identify and analyze your competition
- Quantify the potential customers interested in your product or service
Why You Should Attend:
- It's impossible to have a business without customers... or enough customers, or the right customers. Find out how to use the resources available to target your desired market.
Consider signing up now to attend all 7 BYOB2 sessions!
Note: Each one must be registered for individually.
Speaker(s): Kent Hill: Director, FTCC Center for Innovation, Entrepreneurship & Small Business
Classes will be held in-person on FTCC Main Campus. There is no charge for attendees and all materials can be downloaded for free. Pre-registration is encouraged as seating is limited for in person seminars. Walk-ins are based on available seats following social distancing.
Fee: No Cost
It's impossible to have a business without customers... or enough customers, or the right customers. Find out how to use the resources available to target your desired market.