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Digital Marketing Guide for Entrepreneurs and Business Owners Lunch and Learn Series: Messaging

Tue 11:30 AM to 1:00 PM

LUNCH and LEARN! BRING YOUR OWN FOOD! Digital marketing tools have emerged to facilitate and automate the art of connecting with customers in a meaningful way. It is true that digital marketing can be confusing and time-consuming. The technology changes constantly and measuring effectiveness can be complicated. However, when done well, digital marketing can also significantly increase recognition, traffic, sales, and customer satisfaction for your business at a reasonable cost. Each week of the next four weeks will cover the different steps to effective digital marketing. STEP 2 - Refine Your Messaging Like branding, messaging is what you are conveying to consumers about your entity. Come and learn how the way you communicate to the consumer regarding your company, services, and products can connect you and your company to a specific industry, elicit emotion and build relationships with the members of your target market, educate members of your target market about the benefits of your products/services, and serve as a call to action. In regard to digital marketing, you can create and relay the messaging for your business by developing original, relevant content and using strategically determined keywords. This is the second of four seminars that are part of the Digital Marketing Guide for Entrepreneurs and Business Owners Lunch and Learn Series. Bring your own lunch.

Speaker(s): La-Tasha Best-Gaddy, SBTDC at NCCU

Co-Sponsor(s): Durham Tech's Business Administration program and Small Business and Technology Development Center (Central Region SBTDC)

This live in person session will be offered concurrently with online webinar. Please register for either the live in person or online webinar.

Fee: No Cost

Phone: 919-536-7241 x4502


Durham Tech Small Business Center
The Chesterfield Building
701 West Main Street, Ste 203 Durham NC 27701
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