How to Optimize Small Business Saturday in Your Community

In 2019, over 110 million shoppers made over 19.6 billion dollars in purchases in Small Business and Restaurants across the nation. It is paramount that local organizations and businesses come together to promote and support Small Business Saturday 2020 in their communities. This year more than ever, consumers will be ready to rally behind local businesses. Will your community be ready? This interactive webinar is designed to guide city, government, and community organizations in how to: 1) Create a Small Business Saturday strategy, 2)Optimize the free SBS promotional resources, 3) Inform and excite customers to participate, and 4) Get businesses on board and prepared amid Covid-19 Restrictions, social distancing, and a changing economy. We will also share long-term strategies to keep the momentum going and we will end with a Q&A session to help you formulate your plan.

Speaker(s): C. Renae Simon

Co-Sponsor(s): Lexington Area Chamber of Commerce; Uptown Lexington

This event will be held on Zoom. The link will be sent 24 hours in advance by email. Some emails go to SPAM. Please check your SPAM folder the day before the event.

Fee: No Cost