Digital Marketing and Social Media Strategies

Here’s a bit of marketing wisdom you may not have heard: Text marketing has the highest digital communication open rate (95%). Say what? That’s what I said, and if that blows your mind this class is for you! Nonprofits who raise the most money understand that online fundraising does not succeed by itself, and they are thoughtful about the outreach and marketing activities they need to perform in order to drive long-term success. They already have engaged supporters that care deeply about the organization and its mission. Online campaigns are time intensive, as one plans, researches, implements, posts and responds to content and markets regularly to drive people to give—similar to a traditional campaign. They can quickly connect your social media and interactive fan base with your campaign cause and then catapult those relationships. This class will provide an overview of the steps to help you be successful with digital fundraising.

Speaker(s): Michelle Speas

Fee: No Cost