Market Research: Find Your Customer

Discover how to analyze your market potential and identify potential customers by using free and reliable information resources, including demographic information, marketing forecasts, and social media. How to Find Your Customers shows you ways to find vital information about your market without paying for high-priced market research. The information in this workshop is organized to help you fit it neatly into your overall business and marketing plan. You will learn what FREE and credible research resources are available to you to utilize in your small business planning.

Speaker(s): Deborah Kania, Small Business Center Director at Craven Community College and Wendy White, Director Library Services at Craven Community College

Fee: No Cost