Target Marketing

Defining your optimal Target Market and identifying the ideal prospective personas will help you streamline the effectiveness of your marketing, shorten the sales cycle and close more sales. No matter if you are in the preliminary, conceptual stage of a new business plan, already a new start-up, or even if you have been in business for a while, this workshop will help you increase sales. After taking this workshop, small business owners will understand what a Target Market is, why it is so important to the survival of your business, and how you can use your Target Market to increase traffic and close more sales.

Speaker(s): Margaret Volney, Blue Envelope Designs

*Optional: Come prepared to share a little information about your business. It is a great time to connect with other small business owners/entrepreneurs, exchange business cards and/or business information.

Fee: No Cost