Pricing My Product-Online
Consumers are willing to buy a soda from a vending machine for $2, and are willing to purchase the same soda from a movie theater for $6, and even still willing to purchase the same soda from a theme park for $12. The placement of a product or service, the consumer’s personal perception, and the customer’s environment have an impact on how items are priced. When attending Pricing My Product, you will learn how consumers perceive prices and how to apply psychology to your pricing strategy that is appropriate for your products, customers, and long-term business strategy.
Speaker(s): Dr. Michael Barbera
Fee: No Cost