PR Hacks: The Real Deal on PR for Entrepreneurs

We get it! You have a great idea, a booming business, or event and you want the masses to know about- but you have no idea where to begin. In this course, you will be exposed to 15 years of experience in the PR field in various industries and will be provided with a solution to your problem. Learn the basic fundamentals of Public Relations plus learn how to earn press for free, how to collaborate for more exposure, how to craft your story, how to pitch to journalists, newsjacking, how to sustain your brand in your field, and more!

Takeaways: In this course, attendees will walk away confident and equipped with the following:

• The foundation of PR and how it differs from Marketing + Advertising
• An understanding of how mass media works, how the news is produced, and where you fit in the mix
• Understanding the importance of a PR strategy
• How to create your own PR materials and how to distribute them to the media
• Plus more!