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Customer Discovery

Tue 6:00 PM to 8:00 PM
Topic: Start-up Assistance

Without customers, your business will fail. That is why it’s critical to take the time to identify and understand your potential customers before startup and then as an ongoing business process. Discover a variety of techniques to engage your customers such as interviews, observations, surveys and more. Find out how to gather data from the customer to validate the feasibility of your idea, product or service and business model. Additionally, this information will help you better communicate and market your business based on customer triggers and pain points.

Speaker(s): Gayle Ireland

Pre-Registration is Required

Fee: No Cost

Phone: 704-330-6736


Central Piedmont Community College Small Business Center
Hall Building
2nd Floor Room 215
1112 Charlottetowne Avenue Charlotte, NC 28204
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