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How Storytelling Can Position You As An Expert In Your Industry - Online

May
27
2020
Wed 1:00 PM to 2:00 PM
Topic: Marketing and Sales

When you run a small business, you need to communicate that you have the expertise, skills and training to solve your client’s problems. But you’re a professional. You can’t afford to sell yourself with hype, sleaze or obnoxious boasting. So how can you establish yourself as an expert without boasting? Easy. Tell stories! During this webinar training, you will learn why storytelling will be the most precise tool in your marketing kit to position yourself as The Expert, 3 simple elements that will establish your expertise and confirm your credibility, the one type of story that will clobber your hard-won reputation as an expert (and it's usually so tempting to share), and the 5 ingredients of a SMART story that supports your business

Speaker(s): Dr. Cathy Goodwin


Fee: No Cost

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