Selling Your Products and Services Online - Part 3 (Online)

This is a three-part webinar series that is designed to help businesses sell online, either as a startup or as a business that is already selling online and wants or needs to improve their online performance. For all businesses selling online, they have to create visibility for their business, brand, product, service or other offering. It is not enough for a business to have a website out on the internet as the consumer is not going to be able to find the business unless they have considerable visibility. It is critical that there be a system in place that is designed to bring the online consumer to the business and that once that consumer finds the business, they are presented with sales information that informs them about what the business has to offer and how the consumer can take advantage of what is being offered. The consumer has to then be "nurtured" to the point where, if they haven't purchased something already, they will be more likely to buy from that business when they're ready and if they have already purchased something, they will be more likely to want to buy something else from that business. This three-part webinar series discusses the three main components that make up this system: (1) traffic, (2) sales pitches, and (3) follow-up email communications. In the third of this three-part series, we discuss "EMAIL MARKETING" as the method that is used to cultivate and nurture your leads/prospects and your customers. We examine the strategies that are most successful. We look at what are known as email autoresponder "sequences" that are used to communicate with the consumer in between the time when they provide their email addresses and when they actually purchase something. These sequences are also designed to keep the consumer "warm" once they do make a purchase and "prepare" them to make another purchase in the near future. This third part of the system becomes vitally important once the traffic has been generated and the sales pitches made. Without the email marketing component of the system, you're losing out on all the effort that was made to capture those leads and new customers because the "conversation" with the consumer will have ended with the sale. The most important thing to remember is that the best people to sell to are people who have already bought from you in the past and the email sequences are what help you continue the conversation with them.

Speaker(s): Dr. Arlene Battishill

If you plan to attend all 3 sessions, you will need to register for each one separately.

Fee: No Cost