How to Price Your Products and Services - Online

Consumers are willing to buy a beer from a grocery store for $6, and consumers are willing to purchase the same beer from a fancy resort for $12. The placement of a product or service, the consumer’s individual perception, and the customer’s environment have an impact on how items are priced. At Pricing My Products, you will learn how consumers perceive prices and how to apply psychology to your pricing strategy that is appropriate for your products, customers, and long-term business strategy.

Speaker(s): Michael Barbera

Fee: No Cost