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A Systems Approach to Small and Medium Sized Business Success: Converting Community to Customers

Mar
9
2020
Mon 8:30 AM to 9:30 AM
Topic: Marketing and Sales

Conversion (Converting community members to customers) Fishing vs. hunting vs. gathering - “People love to buy, but they hate being sold to” The structure of an offer - The Story Benefits vs. Features (addressing your community’s Why) - Value pricing The risk of doing nothing (“delay is the most damning form of denial”) - The reward of acting now Next? - Product delivery and exceeding your client’s expectations (Customer Experience) Managing expectations – What you sold, what they bought and what got delivered Provide a standard delivery system so that your customer’s expectations are consistently delivered

Speaker(s): Earl Hadden

Co-Sponsor(s): Leads of Alamance County

There Is No Fee For this Seminar


Fee: No Cost

Phone: 336 506-4311

Location

Alamance Community College Small Business Center
Dillingham Center
1304 Plaza Drive Burlington, NC, 27215
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