Creating Buzz: Marketing On Small Budget (SBU, On-Line)
Creating Buzz is one of the most comprehensive courses on how marketing is actually executed in a small business. Your marketing agenda as an entrepreneur is vastly different than that of a member of the Fortune 500. Some of the principles may be the same, but the details are different. The theory of creating buzz is that your primary investments should be time, energy, and imagination. In other words, you are shooting for a high return on imagination as opposed to return on investment.
Speaker(s): Small Biz U, On-Line Training
Co-Sponsor(s): Small Biz U
Fee: No Cost