Understanding the Local Latino Niche- Where Culture, Language, and Business Development Meet

Target Audience: Business owners/managers and non-profit organization leaders who are seeking to diversify their businesses and can benefit from a better understanding of the Latino community in Caldwell and surrounding counties. Length of Presentation: 2 hours, lecture and discussion Objectives: At the end of this session, you will be able to: 1.) Understand cultural norms within the local Latino community 2.) Clarify current obstacles and opportunities related to hiring Spanish speaking employees 3.) Address potential cultural/language/marketing strategies to better reach the local Latino market Workshop Description: Are you a local business owner/manager who would love to engage with the Latino market but keep falling short? Do your employees lack the cultural or language skills to serve Spanish speaking clients? This workshop offers a brief overview of Western NC’s Latino demographics as well as basic cultural tips for businesses who are committed to overcoming cultural barriers to better employ or reach the Latino “niche.” Order of Topics/Content: Session consists of discussion, presentations and on-line presentations, other medium: 1.) Brief introductions—Small Business Center, Presenter 2.) Diversity within the local Latino community 3.) Overcoming cultural/language barriers to build your business 4.) Strategies to reach the Latino niche 5.) Summary – Q&A 6.) Course Evaluation

Speaker(s): Maria Palacios

Fee: No Cost