Low-Cost Marketing In A Small Town

This event has been canceled

Marketing in small towns is tougher than it has ever been. Big box stores, dying downtown areas, rapidly changing groups of customers and the Internet are all having an impact on small town marketing. However, when times get tough the tough get focused. When other businesses are grasping for advertising gimics and wasting precious resources trying to grab any available sale smart entrepreneurs are looking to their core businesses and core customers. In “Low-Cost Marketing In a Small Town,” a program sponsored by __________, business owners and managers will learn why small town marketing is different and how to market when—for whatever reason—times get tough. You will learn: The basic reasons customers buy from YOU! Why small town marketing is different The three best low-cost advertising methods How to compete against The 800-Pound Gorilla: the big box stores How to create a low-cost marketing plan Why word-of-mouth promotion can hurt in tough times How to score more sales from current customers The only way to win in tough times is to use a focused strategy as the core of your marketing program and then look for creative, low-cost ways to promote your business. “Low-Cost Marketing In a Small Town” will be presented by Mike Collins, an expert in low-cost marketing. Collins is the president of The Perfect Workday Company, an information company based in the Research Triangle Region of North Carolina.

Speaker(s): Mike Collins

Fee: No Cost