Know the Lifetime Value of Your Small Business Customer

Learn the 7 PRINCIPLES FOR SUCCESS IN ANY ECONOMY resulting in a focus on growth through understanding the true value of a customer. Understand PROFIT VS. PROFITABILITY by thinking of your customers as profit centers from which true profitability comes. We will discuss two types of customers each business deals with; four basic ways of generating customers and determining the investments of time, money, and resources; and the distinction between transactional and relational ways of doing business. Learn how to CONVERT CUSTOMERS INTO YOUR SALES FORCE. Develop a PLAN OF ACTION to put this information to work after the seminar.

Speaker(s): Brian Kennedy

Register by: 3:00 pm October 4th

Fee: No Cost