Marketing 1-2-3: Part 3 -- Non-Digital Marketing: Print, Referral, Cold Calling and More

There is more to marketing than websites, social media and e-newsletters. For many brands, traditional tactics like direct mail, networking, community involvement and loyalty programs remain significant components of their success. In this session (the 3rd in our Marketing Series!) we’ll talk about ways to leverage Non-Digital marketing tactics to reach your business objectives. Questions we’ll discuss include:

• How much money should I be spending on non-digital advertising tactics?

• How do we measure return on investment for traditional marketing?

• What are some effective, modern examples of non-digital marketing tactics actually being used by small businesses?

• How can I do direct mail affordably?