Digital Marketing Session 2: How to Setup & Measure Analytics

One of the most satisfying elements of digital marketing is the data and insight it can provide small business owners about their business, consumers and digital marketing platforms. However, it can be overwhelming to understand how to access the data, and how to understand what they mean.

In this 90-minute session we'll discuss:

• where to find data inside your digital marketing platforms;
• how to figure out which numbers are most helpful to understand;
• how to convert digital marketing analytics into business insights.

The goals of this session are for small business owners to:

• understand and access digital marketing platform analytics;
• apply data-driven insights to grow their business.