Marketing 101 - Understanding Marketing Pieces and How to Use Them*RESCHEDULED*

As a small business owner you are told you need a marketing plan/strategy, but you never do it because that is not your expertise. So you either don’t market, use Facebook or buy something from some sales person that just stops by or sends you an email and at the end of the day it doesn’t work! In this one and a half workshop you will find out what is marketing and how it relates to your business. What goes into a marketing plan will be discussed along with evaluating your ROI (return on investment). Various marketing tools will be explained, so you know how to use each one and how to figure out which one is best for your small business. Worksheet will be emailed at the end of workshop to help you in building your plan.

Speaker(s): Presenter: Sharon Harvey , WNC Senior Area Manager for the US Small Business Administration. Prior to joining SBA she worked in radio and television, and ending her career as a media buyer where she placed media for both small and large companies.

Co-Sponsor(s): Western Women's Business Center

Fee: No Cost