Create Your Brand (1 of 2)

A brand is more than a name and logo. It is the perception that people have in their mind about a company,product or service that attracts them to you. A brand is like a 6-cylinder engine. If all 6-cylinders are not working together, one does not get the full power from the engine. Having only a name and logo is like only having 2 cylinders. You do not get the full power from the brand. Can we help you with your company, product or service brand? Take this self-test. You get one point for each that you now have and consistently use. ___ Branded, Trademark-Free Company Name ___ Branded Tagline (short phrase that appears under company name) ___ Branded Logo ___ Brand Pivot Point (example for a convenience store would be convenience) ___ Brand Story (story on website that inspires people to connect with you) ___ Brand Elevator Pitch (5-10 second answer to what you do that inspires them to learn more) ___ Branded Product and Service Names ___ Completed Demographic and Psychographic Customer Profile ___ Identified Profitable Customer Market ___ Competitive Advantage ___ Best Pricing Strategy ___ Total If you checked less than 11, the Create Your Brand Workshop can help you create a successful brand. What brings people to a company, product or service is not just a catchy name and logo – but a well-crafted brand with all of the above working together to attract and keep profitable customers.

Speaker(s): Gary Heisey, Executive Director Mission Acceleration and Vision

Co-Sponsor(s): Henderson County Chamber of Commerce and Brevard/Transylvania Chamber of Commerce

This is a two part class! Be sure to sign up for both Create Your Brand seminars with Gary Heisey.

Fee: No Cost