Branding - Branding for Small Business Keynote

2019 Branding Conference November 21, 2019 8:00 - 4:30PM No cost due to sponsor support from United Community Bank, Henderson Co Chamber of Commerce, SCORE, and Mountain BizWorks Blue Ridge Conference Hall Branding is key to communicating your company message to your target audience. Don't miss this exciting conference to help make the most of your marketing strategies & plans. This conference is designed to help pre-start, start-up, growth, and scale-up business with their branding. More info coming soon! 8:30 AM Welcome-Ben Smith, BRCC SBC Director 8:35 AM Keynote-Erica Allison, Formation PR (Gala) 9:45 AM Brand Tool Box-Gary Heisey, Brand Door (Gala) 11:00 AM Applying Brand Tools & The WNC Best Brand Competition–Ben Smith, BRCC SBC Director & Gary Heisey, Brand Door (Gala) *Top 2 business brand candidates in each category have opportunity to share 5-minute presentation on their brand and brand strategy* 12:00 PM Lunch and Networking (Gala) 1:00 PM Select One: 1. Create Your Brand-Gary Heisey (Gala) 2. Growing Your Brand through Networking-David Riddell, Big Frog Custom Tee-Shirts (Cortland) 3. Accessing Money to Grow Your Brand-Christopher Murrey, Mountain BizWorks & Jessica Rich, United Community Bank 2:15 PM Select One: 1. Market Your Brand-Gary Heisey, Brand Door (Gala) 2. Protecting Your Brand-Joe Guy, Patent Filing Specialist (Cortland) 3. Designing & Distributing Your Brand-Sarah Thew, Carolina Blue Design Group & John Powers, Advantage Direct (McIntosh) 3:30 PM Select One: 1. Brand Review and Re-Branding-Gary Heisey, Brand Door (Gala) 2. How to Use Your Brand to Create Irresistible Content-Victoria Fann (Cortland) 3. How to Be Heard Online-Aaron Wesley Means, Activate Business Solutions (McIntosh) 4:30 PM Conference End

Co-Sponsor(s): United Community Bank, SCORE, Henderson Co Chamber of Commerce, Mountain BizWorks

Fee: No Cost