Brand Clarity to Grow Your Business in 2016
2016 WNC Branding Summit Tips to creating a new brand or clarify your existing brand for greater success Date: June 2, 2016 Location: Blue Ridge Community College, Flat Rock, NC Building: Blue Ridge Conference Center Conference Registration: 8:00 a.m. – 8:30 a.m. Time: 8:30am-4:15pm Cost: No charge due to sponsor support Come for the day, half day or one session Note: This summit is not presentation focused, but an interactive creative experience where you work on your business brand and go home with new insights and materials. Agenda: 8:30 a.m. – 9:30 a.m. Brand Clarity to Grow Your Business in 2016 by Phil Davis with Tungsten Marketing (Gala Room) 9:30 a.m. – 9:45 a.m. Break & Networking 9:45 a.m. – 10:45 a.m. Branding Your Business for Success in Your Industry in 2016 by Phil Davis with Tungsten Marketing (Gala Room) 10:45 a.m. – 11:00 a.m. Break & Networking 11:00 a.m. – 12:00 p.m. Overview of Online Marketing Elements in 2016 to Tell Your Story and Grow Your Business by Justin Belleme with JB Media Group, LLC (Gala Room) 12:15 – 1:15pm Lunch Presentation on Creating a new Brand and Re-branding an Existing Company by Murphy Funkhouser Capps with Kudzu Brands Afternoon Sessions Choose One: 1:20 – 2:20 p.m. A. How to Create and Showcase your Brand Story on Your About Us Page in 2016 (Gala Room) B. Tips to Creating a Video and Using YouTube to Promote your Brand (Cortland Room) C. Tips to Creating a Branded Logo for 2016 (McIntosh) D. Review of Collateral Print Material (Pre-event Area Lakeside) E. Tips to Reviewing Your Website (Pre-event Area Courtyard) 2:20– 2:25 p.m. Break & Networking Choose One: 2:25-3:25 pm A. Creating a Branded Tagline to go with Your Company Name for 2016 (Gala Room) B. Tips to Grow Your Online Community with FaceBook and Linkedin 2016 (Cortland Room) C. Creating a Successful Website (McIntosh) D. Review of Collateral Print Material (Pre-event Area Lakeside) 3:25 - 3:30 p.m. Break & Networking Choose One: 3:30- 4:30pm A. Creating a Branded Elevator Speech for 2016 (Gala Room) B. Tips to Creating a Video and Using YouTube to Promote your Brand (Cortland Room) C. Tips to Reviewing Your Website (McIntosh)
Speaker(s): Phil Davis Founder and Brand Strategist with Tungsten Marketing; Justin Belleme Founder and Director of Strategy with JB Media Group, LLC; Murphy Funkhouser Capps CEO and Chief Brand Strategist at Kudzu Brands; Gary Heisey BRCC SBC Director; Brook Norman with Channel 70 Productions; Warren McClish with WKM Media Services
Co-Sponsor(s): BRCC Small Business Center, Chamber of Commerce, JD Media, Mountain BizWorks, Scaleup WNC, and SCORE
Fee: No Cost
