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2016 Henderson County Tourism Conference 2015 Henderson County Tourism Update

Feb
25
2016
Thu 9:00 PM to 10:00 PM
Topic: Marketing and Sales

2016 Henderson County Tourism Conference 2015 Henderson County Tourism Update "The Year of Partnership" Thursday February 25 Location: Blue Ridge Community College - Henderson County Campus Building: Blue Ridge Community College Conference Hall Time: 9:00-10:00am Note: Invitation required to register for this event. Agenda: 8:30 a.m. – 9:00 a.m. Welcome & Opening Comments Welcome David Nicholson, HCTDA Chairman Welcome Beth Carden, HCTDA Executive Director Location: Gala Room 9:00 a.m. – 10:00 a.m. 2015 Henderson County Tourism Update "The Year of Partnership" Presenter: Beth Carden, HCTDA Executive Director Location: Gala Room 10:00 a.m. – 10:30 a.m. Refreshment Break & Spotlight on Exhibitors / Co-Op Signup Sponsor: AMG (Advent Media Group) Randy Reagor – Location: Concourse 10:30 a.m. – 11:30 a.m. Keynote Address "The Top 3 Reasons Why Tourism is Important to Henderson County Economic Development" Presenter Dr. Steve Morse, Associate Professor & Program Director Hospitality & Tourism, Western Carolina University Description: Dr. Morse will present an overview of tourism in Henderson County and its positive economic impact. Moderator: Beth Carden Location: Gala Room 11:45 a.m. – 12:45 p.m. Networking Lunch Sponsor: Smoky Mountain Living Magazine, Hylah Birenbaum Description: Meet new people in the industry while enjoying your lunch. Take time to visit the many exhibitors and learn about new marketing opportunities. Location: Concourse 1:00 p.m. – 2:00 p.m. Concurrent Sessions: Choose One Topic A: Simple Analytics for Your Tourism Business Presenter Dr. Steve Morse, Associate Professor & Program Director Hospitality & Tourism, Western Carolina University Description: Learn how to use simple analytic tools to strengthen and grow your business. Understand how important periodic evaluations of your business practices are to your success. Moderator: Julie Hayes Location: Gala Room Topic B: Blue Ridge Regional Cooperation & Its Impact on Henderson County Tourism Presenter: Angie Chandler, Executive Director, Blue Ridge National Heritage Area Presenter: Willa Mays, Chief Dev. Officer, Blue Ridge Parkway Foundation Presenter: Pepper Paris, Managing Director, Blue Ridge Mountain Host Description: Representatives from three regional tourism related organizations will share their information and discuss ways you can partner and network with others in tourism in Western North Carolina through their organizations. Moderator: Karen Baker Location: McIntosh Room Topic C: Discover Tourism Synergy: The WNC Ag Center + DuPont State Recreational Forest Panel: Bill Yarborough, Agricultural Programs Administrator, NC Dept. of Agriculture & Consumer Services Panel: Ron Stamey, Marketing Director, WNC Agricultural Center Panel: Chris Bulla, Director of Marketing & Development, NC Ag Centers Panel: Jason Guidry, DuPont State Recreational Forest Supervisor Description: A panel discussion between representatives from two NC Department of Agriculture tourism assets will provide an insight to their operations, economic impact, and entertain ways to partner with Henderson County businesses. Moderator: Beth Carden Location: Cortland Room 2:00 p.m. – 2:15 p.m. Refreshment Break & Spotlight on Exhibitors/ Co-Op Signup Location: Concourse 2:15 p.m. – 3:15 p.m. Concurrent Sessions: Choose One Topic D: Partner with Asheville Airport To Enhance Your Business Presenter: Tina Kinsey, Director of Marketing, PR & Air Service Development, Asheville Regional Airport Description: Learn the latest about travel services provided to visitors by the Asheville Regional Airport and its economic impact to our local tourism. Discover ways you can partner with the airport to bring more visitors here. Moderator: Michael Arrowood Location: Cortland Topic E: Getting to the Point of Social Media Presenter: Justin Belleme, Director of Strategy/Owner, JB Media Institute Description: Everyone talks about the need to use social media to promote business but no one seems to share how to do it. Justin will break it down so that everyone can take away useful tips that fit your specific needs. Moderator: Michelle Fleming Location: McIntosh Room 3:15 p.m. Adjourn Sponsors Henderson County Tourism Development Authority Blue Ridge Community College Small Business Center Partners Henderson County Economic Development Henderson County Chamber of Commerce Hendersonville Main Street Program Media Lunch Sponsor Smoky Mountain Living Magazine Refreshment Break – Morning AMG – Advent Media Group

Speaker(s): Beth Carden, HCTDA Executive Director; David Nicholson, HCTDA Chairman; Dr. Steve Morse, Associate Professor & Program Director; Angie Chandler, Executive Director, Blue Ridge National; Willa Mays, Chief Dev. Officer, Blue Ridge Parkway Foundation; Pepper Paris, Managing Director, Blue Ridge Mountain Host; Bill Yarborough, Agricultural Programs Administrator, Ron Stamey, Marketing Director, WNC Agricultural Center; Chris Bulla, Director of Marketing & Development, NC Ag Centers; Jason Guidry, DuPont State Recreational Forest Supervisor; Tina Kinsey, Director of Marketing, PR & Air Service; and Justin Belleme, Director of Strategy/Owner, JB Media Institute

Co-Sponsor(s): Henderson County Tourism Development Authority and BRCC Small Business Center


Fee: No Cost

Phone: 828-694-1658

Location

BRCC Small Business Center
180 West Campus Drive, Flat Rock, NC 28731
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