Professional Craft Artist Summit
This event has been canceled
Professional Craft Artist Summit
April 26, 2021
Experience a one day conference specifically designed to address needs and challenges faced by current and prospective craft artist business owners. Arts based businesses are unique ventures and require special business planning methods. This not to miss one day event will provide you with the tools needed to move your business forward. Take this opportunity to network with fellow and prospective craft artists, learning skills and the power of collaboration along the way.
Day at a Glance: Session 1: 9:30-10:45 AM- How to Start Selling Your Work on Shopify Shopify is an e-commerce platform that allows anyone to set up an online store and sell products. It is now the leading e-commerce platform designed for all sized businesses. If you sell online, on social media, in a store, or out of the trunk of your car, Shopify has you covered in each situation. So whether you're opening a new online store or are interested in using Shopify as your e-commerce platform, you can find out more information about your options in this session.
Session 2: 9:30-10:45 AM- Boost Your Social Media By Engaging Followers & Friends Engagement is one of the metrics social media uses to determine whether your content shows up in your followers' feeds. When your followers consistently comment and like your posts, social media sees it as a sign that they want to see more of your content. Building an audience that engages will lead to more followers and more sales.
Session 3: 11:00 AM-12:15 PM- **Spanish Session- Las 6C’s de Credito ¿Busca fondos para iniciar, hacer crecer o mantener su negocio? El financiamiento puede provenir de una variedad de fuentes, y el Western Women’s Business Center está aquí para ayudarlo. APRENDA cómo planificar el préstamo comercial que necesita. Ya sea que esté en una nueva empresa o esté interesado en expandir su negocio, este taller está aquí para guiarlo a través del proceso para obtener un préstamo comercial. DESCUBRA por qué las empresas piden prestado dinero, qué buscan los prestamistas al revisar su solicitud, la importancia de redactar un plan de negocios y tener una proyección de flujo de caja.
Session 4: 11:00 AM-12:15 PM- Marketing with Pinterest for Creatives Pinterest is a visual search engine, and unlike other social media channels, the content you post is evergreen. Pinterest is a great tool to market your work and products, which can lead to more brand awareness and sales.
Lunch Break: 12:15-12:45 PM
Session 5: 12:45-2:00 PM- 5 Things Every Creative Entrepreneur Should Know and Do Before Starting A Business Making the decision to become an entrepreneur and starting a small business is not for everyone. It takes hard work, grit, and determination and can sometimes leave you confused and overwhelmed. At times it can feel like you are taking steps backward, but success as a creative entrepreneur isn’t linear. This session will discuss 5 important steps to discovering if entrepreneurship is right for you.
Session 6: 12:45-2:00 PM- How to Price Your Work There are many factors that go into making your business profitable, but one of the key components is having a clear understanding of what your product actually costs you to make and then pricing it effectively. This session will look into this complicated issue for every creative entrepreneur and help you analyze the numbers and get you on the path to making money!
Session 7: 2:15-3:30 PM- Top Instagram Strategies For Your Business In this seminar, you will learn TOP strategies that businesses and entrepreneurs are using TODAY that will help you grow your Instagram followers and take your audience engagement to the next level! Learn the BEST types of photos, videos, and content to post, as well as additional tips and strategies to make you look like a Pro! Don't miss this information-packed class that is sure to take your Instagram Marketing to the NEXT level!
Session 8: 2:15-3:30 PM- *Preparing Your Artist Business for a Small Business Loan Looking for funds to start, grow, or maintain your creative business? Funding can come from a variety of sources, and the Western Women’s Business Center is here to help - LEARN how to plan for the business loan that you need. Whether you’re a start-up business or you’re interested in expanding your business, this workshop is here to guide you through the process to secure a business loan. DISCOVER why businesses borrow money, what lenders are looking for when reviewing your application, the importance of writing a business plan and having a cash flow projection.
Fee: No Cost
