Understanding Your Customer to Improve the Effectiveness of Your Marketing for Your Small Business

This event has been canceled

Knowing your customer is a vital part of effectively selling your product or service. This course will introduce you to tools and resources that will help you understand your customer and increase sales. This seminar will provides information to help you understand your customer. Some of the topics covered in this course are: •Researching your customers •Describing your customer •Adjusting your marketing mix The four key objectives are: 1. Identify the questions to ask about buying behavior of your small business customers; 2. Identify different sources of data about your customers; 3. Describe how to use data collected to create a description of your customer, and 4. Describe the kinds of changes you might make to your small business as a result of your research.

Speaker(s): Kenda McCoy

Fee: No Cost