Thinking about Starting a Small Business Franchise -- Introduction to Franchising

Owning your own franchise can be a great way to start a small business without taking on the risks that are associated with starting from scratch. A franchise is a license to use the name, trademarks, and proprietary products of an existing company. Owning a franchise allows you to distribute the company’s products as well as to use their business systems. These may include national marketing, accounting, point-of-sales information, site selection, and site acquisition. In exchange for these rights and services, the franchisor receives an upfront fee for the rights to a geographic area, as well as royalties based on sales. This course provides an overview of franchising, as well as how to determine if franchising is right for you, and how to choose the right one. This course has four key objectives: 1. Define franchising and the types of franchises. 2. Explain the pros and cons of owning a franchise. 3. Discuss the components of a Franchise Disclosure Document. 4. Identify resources to assist you in franchising a business. There are several topic sections within the course. Each section covers a different aspect of franchising. Some of the areas covered include: •Definition of franchising •The pros and cons of owning a franchise •Investigating your options •Is franchising right for you?

Speaker(s): Lisa L Rolan and guest speaker SBA

Fee: No Cost