Pricing Your Product
Sep
19
2019
Thu 6:00 PM to 8:00 PM
Topic: Marketing and Sales
Consumers will pay $6 for a beer from a grocery and are willing to purchase the same beer at a fancy resort for $12. The placement of a product or service, the consumer’s individual perception, and the customer’s environment have an impact on how items are priced. Learn how consumers perceive prices and how to apply psychology to your pricing strataegy that is appropriate for your products, customers, and long-term business strategy. Presenter Michael Barbera is an award-winning consumer psychologist and business strategist.
Speaker(s): Michael Barbera
Co-Sponsor(s): Clicksuasion Labs
102 Van Dusen Hall
Fee: No Cost
Phone: 910-695-3938
Email: sbc@sandhills.edu
Location
Sandhills Community College Small Business Center
101 Van Dusen Hall
3395 Airport Road
Pinehurst NC 28374