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Pricing Your Product

Sep
19
2019
Thu 6:00 PM to 8:00 PM
Topic: Marketing and Sales

Consumers will pay $6 for a beer from a grocery and are willing to purchase the same beer at a fancy resort for $12. The placement of a product or service, the consumer’s individual perception, and the customer’s environment have an impact on how items are priced. Learn how consumers perceive prices and how to apply psychology to your pricing strataegy that is appropriate for your products, customers, and long-term business strategy. Presenter Michael Barbera is an award-winning consumer psychologist and business strategist.

Speaker(s): Michael Barbera

Co-Sponsor(s): Clicksuasion Labs

102 Van Dusen Hall


Fee: No Cost

Phone: 910-695-3938

Location

Sandhills Community College Small Business Center
101 Van Dusen Hall
3395 Airport Road Pinehurst NC 28374
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