From Idea to Store Shelves

Meet Charlotte area resident Laura McGuire, creator of Hipstik Legwear, LLC and one of the top 100 finalists in this year’s FedEx Small Business Grant Contest. Discover the marketing strategies Laura continues to use to get her product in the hands of customers nationwide. Hear Laura’s story of how she came up with the idea and the steps to get Hipstik on store shelves and sold online. Discover the production process, resources that helped and challenges of going from an idea to the marketplace.

Speaker(s): Laura McGuire

Fee: No Cost