“Business Analytics and Search Engine Optimization Basics” Part 3 (online)

For today’s small businesses owner, competing in a global economy requires strong soft and technical skills. Exposure to emerging technologies such as Business Analytics and Search Engine Optimization (SEO) equips them to quickly gather, analyze, and utilize big data to drive marketing, sales, and decision making. The Richmond Community College Small Business Center is pleased to offer a three-part series entitled, “Business Analytics and Search Engine Optimization Basics”.

Part 3: How to Create Data Driven Marketing Campaigns using Keyword Data

What good is having the knowledge of maximizing SEO data if you don't put it into practice? In part three we will learn how to design an optimized website, or analyze and optimize an existing websites. The business owner will cover the following:

• Title Tags
• Meta Tag Descriptions
• Header Tags
• Image Alt Tags
• No Follow Link Tags
• Links and Anchor Text Tags
• Canonical Tags

For this webinar, there is a two-step registration process. Please click "Continue" and fill out the name and email information in Zoom. Meeting and access information for this webinar will be available upon completing registration. We highly recommended logging-in to this meeting at least ten minutes prior to the start time.

If you have any questions before the seminar, contact Butch Farrah at 910-410-1687 or wofarrah@richmondcc.edu