Marketing Your Business - Traditional vs. Digital

Every successful business person knows that marketing is essential to building a brand, getting new customers, and making a profit last. But marketing is no longer the machine it used to be. Today, the marketing machine is bigger and more complex than ever. So when it comes to marketing, it's imperative to consider more than purely traditional marketing as you are likely missing out results that digital marketing efforts can provide. We will help you choose a medium that is cost-effective for your business, define a strategy that gets the most reach (the best bang for your buck), and explore platforms that will give you tangible data.

Speaker(s): Melanie Diehl

Fee: No Cost