Is Your Business the Best Kept Secret in Town? 7 Marketing Tips in the Age of Entrepreneurship

A huge mistake small businesses make is not researching the marketplace and not creating and developing a strategic marketing plan. How will you let your potential clients know you are open for business? How will you turn your customers into repeat customers and a marketing team for your business? This session will help you find and evaluate key demographics, analyze your and your competitors’ strengths and weaknesses, determining your target market, and understanding the 7 Ps of Marketing: product, price, promotion, place, packaging, positioning and people.

Speaker(s): Michelle Serrano

Caswell County Campus Room K-118

Fee: No Cost