Advertising with Social Media

Learn how to use social media to promote your business. Discover how to create a social media profile that engages customers and builds great enthusiasm for your brand. In today’s changing environment, social media advertising is essential for small businesses. A social media platform keeps you tuned into your customer base and helps drive traffic to your website or brick-and-mortar business. Learn how to create an action plan outlining your goals and budget, the content and tools needed to publish and measure the success of your efforts, and what it takes to be successful at social media marketing (with limited resources and staff). Key Takeaways for the Small Business Owner: • Provide examples of a typical organization’s content • Identify strategies that will increase traffic to your site • Discuss the major social media platforms you should be familiar with • Discuss a social media strategy for your small business based on customer behavior • Review a social media plan • How to use social media to establish a customer relationship

Fee: No Cost