Managing and Marketing Your Arts and Crafts Business - Part One

Course Description: *How to present yourself as an artist both on and offline to build relationships and market your work *How to build compelling stories about your work to attract buyers *How to develop a pricing strategy and formula to apply to new artwork *Fundamentals for printing on demand *Online arts and crafts resources for marketing and selling *Establishing a plan-a quick look at goals and strategies *Identifying and knowing your target customers/audience *Choosing the right social media channels to reach your customers *Using hashtags to extend your reach *Examining your website and optimizing to be found online *Determining a pricing strategy *Creating great content